24 Expert Tips – How to Leverage TikTok for Business Marketing and Case Studies

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TikTok for Business Marketing

TikTok is a hugely popular app with over 900 million active users. It’s perfect for quick, informal video messaging – perfect for business marketing. 

TikTok is a powerful marketing tool that can be used to create content, conduct surveys, and track viewer engagement. 

The app has a variety of features that can be used for business marketing purposes, such as the ability to make custom videos, track RTs and Likes, and create dynamic content. 

By using TikTok for marketing purposes, businesses can reach a large audience with minimal effort.


What is Tiktok Marketing

TikTok marketing is the practice of using TikTok to advertise a brand, service, or product. It may include different strategies, including influencer marketing, TikTok advertising, and creating organic viral content.

TikTok marketing can help businesses:

  • Increase brand awareness
  • Create involved communities
  • Market products and services
  • Obtain feedback from consumers and audiences
  • Provide customer service
  • Advertise products and services to targeted constituencies.


Create a TikTok account for your brand (scroll to the end of this article for complete, step-by-step instructions) and start making your organic content. 

The sky is the limit here—you can post everything from showcasing your merchandise to making a dance challenge. Spend some time going through the For You list for ideas.



How to Use TikTok Marketing to Make Your Business Go Viral

TikTok marketing will boost traffic and create unique engagement with your brand. No matter what size your business is, this video will help get you started.

In the world of TikTok, genuine content reigns supreme. Unlike other social media platforms, users often favor raw and engaging videos over highly edited and curated posts. This stark difference in content is what makes TikTok special, and gives creators a connection to their audience that would be hard to find anywhere else.  

The For You page is loaded with amazing content from millions of creators. Not all videos will go viral, but feeding the algorithm consistent quality content is the best way to help that happen. 

The biggest creators all started from the same place you did, and over time, were able to amass an incredible following. 

Nothing happens overnight, but slow and steady growth can work miracles. In this video, we will cover how to get started as well as our favorite growth hacks to master TikTok and TikTok ads.

Here is what we’ll cover in this video: 

00:00 Introduction

02:14 What are the Benefits of being on TikTok?

03:55 How Does TikTok Work? 

04:13 How to Set Up Your Profile 

04:54 How to Navigate the App 

06:00 How to Create a TikTok Video

08:22 How to Look at Your Analytics

09:43 How to Go Viral on TikTok

10:29 Provide Value

12:10 Use Viral Sounds

13:05 Use Hooks

14:39 Find a Niche and Stick with it

16:18 Close Your App

16:54 Make Standalone Content

17:59 Watch for Shadowbans


Starting TikTok for Business Marketing?

TikTok is an app built for making and sharing videos with friends. Users can create and share videos of themselves lip-syncing, dancing, or just having fun. 

TikTok is available on most devices including phones, tablets, and smartwatches. The app has over 200 million active users and is growing rapidly.

TikTok is a popular app with over 200 million active users. It’s a video messaging and social media application that is used primarily for entertainment but can also be used for business marketing. 

There are several ways to use TikTok for business marketing, including using it to create engaging content, developing viral marketing campaigns, and using it as a way to connect with potential customers. 

TikTok can be used as a tool to create engaging content. For example, you could use TikTok to promote your brand or product by creating parody videos or humorous sketches. 

You could also use TikTok to generate interest in your products by creating video ads that feature interesting users or sharing tips and tricks about the app. 


Why use TikTok for Business Marketing

With over 2 billion active users, TikTok is one of the world’s most popular social media platforms. For businesses, this means that there are a lot of ways to use TikTok for marketing. Here are some tips for beginners:

Use TikTok to Build User Engagement

If you can get your audience to start using TikTok regularly, you’ll be in good shape for building long-term relationships with them. This means creating interesting and engaging content that your audience will want to see. Make sure to also include regular polls and giveaways in your content lineup so that you can track how engaged your audience is and adjust your strategy accordingly. 


Think beyond Videos

As with any social media platform, including TikTok, effective marketing requires thoughtfully crafted content across all channels (including text and photos).

There’s a reason why TikTok is one of the world’s most popular social media platforms: its simple, easy-to-use interface makes it perfect for creating short videos that can be shared with friends and family.


Choose An Interesting Username

The username you choose should reflect your personality and interests, so make sure to find something that catchy and memorable.


Upload Creative Content

Instead of simply shooting a video of yourself eating lunch or going about your day, experiment with different concepts and formats (e.g., vlogs, challenges, remixes).

TikTok Marketing Strategy

TikTok, a mobile application that allows users to make and share short videos with others on the app, is quickly becoming one of the most popular social media platforms. According to a study by Localytics, TikTok was used by 71% of 18-24-year-olds in the US in September 2018. 

To keep users engaged and monetizing their accounts, many brands are using TikTok marketing strategies.

Just like with Facebook and Instagram, it would be imprudent to approach TikTok-style marketing and advertising the same way you approach marketing and advertising on other social networking platforms. 

TikTok is a very different social network, using specific features, user activities, and trends.

Spend some time trying to memorize popular TikTok tutorial videos (beginners, start here). Check out the unique functions available on TikTok, such as the filters you can use, the effects you can use, and the songs and dances deemed popular. 

Put in some time following branded hashtags (challenges, essentially), which are often centered around a popular song or dance move that is needed to successfully recreate the challenge.



How to Create Your First TikTok Video: TikTok for Business


10 Marketing on Tiktok Must Know

Video length

If you’re looking to make a quick and easy video, choose a length of 10 minutes or less. This is the perfect length for including short clips, introductions, and overviews. If your video is longer, consider breaking it into several shorter pieces to make it easier to upload and share. And remember: keeping your video concise and to the point is key!



Do you ever find yourself wishing you could swap between your phone’s front and back cameras? With a few quick taps, you can now do just that with TikTok. This app lets you quickly switch between your camera views to take perfect selfies or videos no matter what angle you’re from. 

Just open the app and click on the icon in the bottom left corner of your screen. You’ll then be able to choose which camera you want to use. Keep in mind that this feature is only available on some devices, so it might not be available on yours. 

If it’s not available on your device, don’t worry – there are other ways to take amazing selfies or videos without switching cameras!



How to adjust the frame speed of your videos on TikTok. 

TikTok is a popular video-sharing app with over 200 million active users. It’s easy to share videos with friends and followers, but it can be tough to adjust the frame speed of your videos when you want them to play faster or slower. Here’s how to do it: 

1) On the main menu screen, tap on “Video Editor.” 

2) Under “Frame Speed,” adjust the slider to the desired speed. 

3) To save your changes, tap on “Save.



If you want your videos to look more attractive, then you should consider applying color or contrast filters. This can make your videos more vibrant and eye-catching, and can even help to make them more interesting to watch. 

There are a variety of different filters available online, so it’s easy to find one that will suit your needs. If you want to add a touch of color, then you could try adding a red or green filter. 

If you want to add more contrast, then you could try using a blue or black filter. 

Either way, adding a color or contrast filter is an easy way to improve the look of your videos and make them more appealing to watch.



Imagine being able to change your look with just a few taps on your phone! With TikTok, users can access an array of beauty filters to modify facial features. 

From adding volume to thinning hair, these filters can help you transform your appearance in an instant. So if you’re looking for a way to add some zing to your selfies or need a quick fix for that tired look, give TikTok a try!



Do you remember when we first got our smartphones and how excited we were to be able to take photos and videos without having to stop and take a break? It seemed like the perfect way to capture all of the memories that we wanted to keep.

Unfortunately, life has a way of getting in the way, and sometimes it’s hard to get that perfect shot because we’re too busy. With smartphones, there is always the option of grabbing a quick photo or video, but with TikTok, that’s not always an option. 

With TikTok, if you want to stop recording automatically after a set period, you have to do it yourself. 

The app offers users the ability to schedule recordings so that they’re automatically deleted after a certain amount of time has passed, but it’s easy enough to forget about this setting and has your videos stored forever.



Comments on your own or any other videos can be a great way to get feedback on your content and improve it. However, it’s important to remember that not everyone will have the same opinion, so be prepared to respond to comments that you don’t agree with. 

Additionally, keep in mind that some comments may be hurtful or offensive, so be careful how you respond.



If you’re like many smartphone users, you probably use your camera a lot and don’t want to have to disable flash every time you want a picture or video. 

Fortunately, there are ways to enable or disable flash on your phone’s camera.



TikTok, the popular app that lets users record and share short videos with others, now offers more ways to customize videos. Available features include overlays, face transformation effects, background changers, voice changers, and interactive effects. With TikTok’s new features, users can create videos that are truly their own.



Looking to quickly create content for your TikTok account? Look no further than these pre-made templates! Simply drag and drop your photos or videos into the templates, and you’re good to go. 

You can also change the sounds, effects, and keywords to fit your needs. Whether you’re creating a quick video for social media or want to produce a high-quality piece for your website, these templates will help get the job done quickly and easily.


TikTok Editing Hacks


How to Create a TikTok Business Account

  • Go to your profile page.
  • Open the Settings and Privacy tab in the top right corner.
  • Tap “Manage Account” under the “Account control” section on the right-hand side of the page.
  • Select the category that best describes your account on Tiktok.
  • From there, you can select a type of your business website and add an email address and phone number to your profile.


Getting Started for Business on Tiktok

If you want to be a part of the TikTok community and start creating some amazing videos, then you need to create an account first! Once you have an account, it’s time to post some content. 

You can use any content that interests you, whether it be funny sketches, hilarious vlogs, or even just pictures of your friends. Once you’ve posted some good content, it’s time to track your results. 

This will help you see which video ideas are working best for you and what needs more work. Ready to get started? Then head over to TikTok and sign up today!


4 Tips for using TikTok for Business Marketing.

  1. Use TikTok to create engaging content that your target audience will enjoy. This will help you attract new followers and foster brand loyalty. 
  2. Make sure your videos are of high quality and well-planned, as poor video quality can damage your reputation and lead to lost followers. 
  3. Utilize TikTok’s filters and effects to give your videos a unique look and feel. Doing so can help attract attention from potential viewers, particularly if you’re targeting a niche market. 
  4. Be creative with your teaser images and captions, as these will be seen by many people who follow you on TikTok. Tailor them to reflect the tone of your video, whether it’s playful or serious. 




Expert Tips for Tiktok Marketers


Try Ads

In-feed ads or In-feed display ads are advertisements you make yourself. Kinds of in-feed ads include image ads (a billboard-like), video ads (a television commercial), and spark ads (Boosting your content, so it will appear on more news feeds). 

There are also YouPresent ads and carousel ads, which you can only reserve through TikTok’s Audience Network and News Feed apps, respectively.


Run Audit

Understand what the competitors do in the marketplace. Even if they aren’t on the platform with you, find at least three comparable brands or organizations and see how they are progressing with their business. 

Compare yourself to what was previously effective and what didn’t work. Try applying S.W.O.T. to analyze competitors to figure out how they’re strong, weak, filthy, and ugly.


Have a Goal

Whether your marketing strategy is directed towards a new audience, enhancing your brand image, promoting product awareness, or cultivating stronger customer relationships, it is important to back your efforts with a rationale. 

Consider utilizing the S.M.A.R.T. goal framework, or another template, to set desirable goals that are specific, measurable, achievable, relevant, and time-bound.


Stay Consistent

Making and keeping to social media content calendars will help you design a fruitful TikTok campaign. 

The daily content you’ll create and share on TikTok may look like a real-life calendar, but it will be organized into things such as “Live” and “New Video” instead of “Dinner with Dad” and “My Dog’s Half-Birthday.”


Track your Progress

TikTok audiences aren’t merely a fantastic guide for certain advertisements when compared with conventional marketing, but data analytics are also an effective method to see whether your advertising strategies are successful. Check in once a month to determine whether you’re reaching your objectives.


Try management Tool

With Hootsuite, you can manage your TikTok presence, as well as your other social media profiles. (Hootsuite works with TikTok, Instagram, Facebook, Messenger, Twitter, LinkedIn, Pinterest, and YouTube!)



TikTok for Business: Who, What, and Why for Marketers

TikTok marketing expert Rachel Pedersen breaks down the demographics stats, potential business benefits, user behavior, and other details so you can decide if marketing your brand on TikTok is the right move.



Types of Tiktok for Business Marketing Advertisements

TikTok makes it possible for users to incorporate several types of TikTok advertisements, including TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects, and Branded Hashtag Challenges. With each one, you’ll have a different outcome while you run a campaign, depending on the objective you set.


TopView Ads

A TopView Ad will appear at the top of a user’s TikTok feed when they open the app, allowing them to be seen for up to 60 seconds. The largest ad type that TikTok offers, it’s, therefore, a great marketing tool that is likely to grab the attention of consumers.


In-Feed Ads

In-Feed Ads function similarly to Snapchat or Instagram Stories. They play on full screen, are skippable, and must be 60 seconds or less (although the ideal length is 15 seconds). They appear in a user’s feed. 

You can browse campaign numbers by measuring campaign data, such as clicks, impressions, click-through rate (CTR), video views, and engagements.


Brand Takeover Ads

Brand takeovers allow one brand to take over the software for a day. You can create images and videos (roughly three to five seconds long) that appear as TopView ads; however, they cannot be skipped. 

You can place links to internal and external landing pages in your ads, as well. To measure the success of a company takeover, look at impressions and the CTR.


Branded Effects

You can brand a video by adding effects (e.g., games, stickers, filters, special effects) and related metadata that you can choose from to create (e.g., games, stickers, filters, special effects) that users can apply to their videos. 

This is a simple way to make your brand stand out among your audience. Because they are interactive, these features are great for spreading your brand to a wide audience.

Branded Hashtag Challenges

Small businesses can host hashtag competitions in which you create a specific hashtag that you promote to your followers with an end goal or a prize. 

For example, DreamWorks hosted a successful hashtag competition to promote the Netflix show Spirit Riding Free where the company asked TikTok users to post a video of themselves dancing to battle the preceding show’s theme song and posting it under the hashtag #SpiritRidingFree.


tiktok influencer marketplace


The Benefit of Tiktok for Business Marketing


TikTok is a popular app for making and sharing short videos with others on the app. It can be used for business marketing purposes because it is a quick way to create and share videos that can be easily shared on social media. 

Videos created with TikTok can be humorous or serious, making them perfect for communicating with customers or clients. They can also be used to show off products or services, attract new customers, or promote sales efforts.



TikTok is among the world’s most widely used social media platforms, right behind Facebook, YouTube, and Instagram. It has over 1 billion active members in over 140 countries. 

More content going through TikTok means more eyes being put on your brand’s available videos. This allows TikTok to be an especially effective platform for efficiently promoting your business.



Despite the rise of economy brands on TikTok, those that use the technique of having their content be a certain way, such as funny or playful, tend to flourish. This allows you to examine different aspects of your business that make your service or product fun for others, and TikTok provides a channel to broadcast those fun parts and celebrate them.



In conclusion, TikTok for business marketing is a fun and cost-effective way to create engaging content, connect with potential customers, and develop relationships.

Whether you’re looking for a quick and easy way to create videos for your website or want to use TikTok as part of a larger marketing campaign, these tools can help you achieve your goals. 

So get creative and start using TikTok for business marketing today!