The Tiktok Influencer Marketplace is an avenue for users to show their skills, creativity, passion and also make money. Currently, some statistics has shown TikTok is addictive to a lot o users and it currently has billions of monthly watch hours.
TikTok is in its prime right now, but it won’t last forever. Rather than make predictions about when this reign will end, start focusing on how you can extract the most opportunities out of this channel for your brand.
TikTok Has More Than 1 Billion Active Users
Applying to TikTok’s Influencer Marketplace is your first port of call to begin with TikTok influencer marketing. Read on to learn the benefits of the Creator Marketplace, how it works, and how you can join it.
We’ll also share the exact method we use to find and vet influencers on the platform, as well as tips to get started with your own TikTok influencer marketing.
What is TikTok?
TikTok is a social media platform released by the Chinese company ByteDance. It is known for its short videos, typically around 15 seconds long, and its users are primarily Gen Z and young millennials. In contrast to other social media platforms like Facebook and Instagram, TikTok is more focused on entertainment and creativity, which has made it extremely popular with its target demographic.
The TikTok Influencer Marketplace
TikTok’s Influencer Marketplace exists within TikTok’s ecosystem as its own influencer marketing platform. Its goal: to nurture partnerships between brands and high-quality content creators.
The Influencer Marketplace for TikTokers has given content creators a place to sell their content and collaborate with brands. Vice versa, it’s provided brands a place to find talented creators to collaborate on brand campaigns and repurpose high-performing organic assets into TikTok ads. Aside from being simple to use and TikTok being a fun way to build content to market your brand, here’s why you need to take advantage of TikTok’s Creator Marketplace.
Launched in 2019, the TikTok Creator Marketplace is a place for creators to sell their content and collaborate with brands. It’s also a great opportunity for businesses to connect with talented creators and get their videos seen by millions of people.
With social media platforms such as TikTok that have extreme popularity with Gen-Z users, brands are shifting away from traditional methods like TV commercials and investing in digital marketing strategies. Flocking to the TikTok Creator Marketplace to create videos that will resonate with this audience is a great way to do this.
TikTok Influencer Marketplace Tools
TikTok’s Influencer Marketplace API provides the necessary tools to boost branded content and monitor campaign performance. It gives you access to first-party data, so you can make data-driven decisions and maximize your ROI.
- You can analyze the core metrics of each creator
- See their past performance with similar brands
- Check out audience demographics
- Discover video performance trends
- Track campaign performance in real-time
By joining the TikTok Creator Marketplace platform, brands access a wide range of TikTok creators who can produce videos for their products or services.
Once your account is all set up, you can take a look at the TikTok Influencer Marketplace homepage and can browse through creators by location and category, and even the number of views, followers or reach.
18% Of All Internet Users Use TikTok
TikTok Exploring App
How to Join TikTok Influencer Marketplace?
If you already have a TikTok Ads Manager account, you can use that to log in to the Creator Marketplace platform. If you don’t, signing up for the TikTok Creator Marketplace is easy and only takes a few minutes.
You will need to create an account and complete all the required information such as your name, business email address, and phone number. Afterward, you will need to verify your account by clicking on the link in the verification email TikTok sends you.
When you’re done creating your account, you can now customize your profile. You can add your company logo as your profile picture, link it to your brand’s social media accounts, and even add a description of your company.
Once your profile is complete, you can start browsing through the TikTok Influencer Marketplace, find creators that fit your target audience and contact them about working together.
When you find a TikTok creator you would like to work with, send them a message through the TikTok Creator Marketplace platform. You can also follow them on TikTok and leave comments on their videos.
ALSO READ: 24 Expert Tips – How to Leverage TikTok for Business Marketing and Case Studies
How to Make Money from Tiktok Influencer Marketplace
Making money is not rocket science and it does not work as easy as it sounds, however below is some helpful tips.
1. Create Engaging Content
Firstly, start with a fresh account. If you already have an account that’s existed for a few months, it’s too late to try and go viral on that account. TikTok won’t push you out to enough people.
Secondly, be consistent. Work up to posting 2-3 videos a day on whatever topic you want. Make sure the topic is relevant to a broad enough base. We’ll never pop off on TikTok for discussing our seeding strategy, but we will pop off if we talk about how you can make money as a creator on Instagram or TikTok.
2. Connect Influencers
Same strategy as Instagram. Don’t do pay-for-post. Seed their product, get the videos, and then sign them up to an affiliate program if the video is good. That’s where you’ll make more money.
3. Use Spark Ads
Spark Ads are some of the most powerful ads we’ve ever seen so far. CPMs are low, the content is sticky, and the videos hardly even look like ads. People love them.
Anytime you get a good video from an influencer, get usage rights and run it as a Spark Ad.
To track the content efficiently and make sure you don’t miss anything, we recommend MightyScout. It tracks, analyzes, and reports on organic influencer content via Instagram and TikTok.
Then, you’ve got Campaign Reporting which gives you an overview of each of the campaign’s total videos, likes, comments, shares, and average engagement rate. It also tells you the number of videos and the number of creators for each.
The Highest Earning TikTok Influencers