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With the bulk of business activities happening online, it is paramount that brands and businesses jump onto the online space for marketing. Paid search marketing is one such online marketing strategy.

It is also known as Pay-Per-Click (PPC) advertising. Every PPC agency in London is using its creativity to come up with profound campaigns for brands. Before getting into the fundamentals that encapsulate the advent of a PPC campaign, one should first understand the basics.

PPC or Pay-Per-Click is a marketing model wherein brands pay a fee each time their ad gets clicked by users and visitors. This advertising happens on search engines such as Google and Bing. It can also occur on social media platforms such as Facebook, Instagram and Twitter.

Often confused and used interchangeably with SEM or Search Engine Marketing, PPC is a part of SEM. SEM caters to the ease of searching a business or brand website on a search engine; it can either be paid or unpaid. PPC, on the other hand, is paid-only advertising. Additionally, SEM uses search engines. PPC includes video advertising through Youtube and photographic or visual advertising through Instagram.

When it comes to search marketing, social media platforms are a vital component. The reason is that users do search for brands and promotional content on these platforms. Hence, the gambit of search marketing works on the premise that any online platform used for searching for information, tool or brand invariably becomes a search engine of sorts. Speaking of fundamentals, the first thing to address is terminologies.

Important Terminologies

Impressions – This is when your ads are displayed. The phenomenon does not indicate that the users have seen your ad, let alone clicked on it. An impression will still count if the ad appears on the search engine, even if visitors scroll past the ad.

Click-Through Rate (CTR) – The metric determines the percentage of impressions clicked upon by users. In simple words, CTR is where the ad is clicked.

Average position – This is the place within the search engine where the brand ad appears. Position #1 is the highest.

Conversion rate – The parameter indicates the percentage of users who initiated further action – making a purchase – after clicking on the ad.

Factors that determine ad placement on search networks

Bidding

Bidding is an essential component for brands looking to get their ads featured on search, including social networks. It can be either manual and automated. The latter is becoming more popular in light of advanced algorithms and advent such as Artificial Intelligence (AI) and Machine Learning (ML). However, the former is ideal when historical data is unavailable. Bidding can happen at the ad group level or keyword level.

Bidding does not end once the campaign is created and launched. Advertisers and brands have an additional option using a ‘Bid Modifier’. The bid modifier allows businesses to bid up or down based on device, location, time of day and type of audience. When it comes to automated bidding, Google AdWords renders several bidding strategies such as target search page location, Target CPA, Enhanced Cost-Per-Click (ECPC) and Target Return On Ad Spend.

Ad Thresholds

The ad threshold includes ad quality, ad position, user signals and attributes, topic and others. Ad quality and ad position are correlated and determined through Search Targeting. It allows brands to reach the users at the right time and the right place; this would be when users actively search for information.

The aspects of user signals and attributes, and topics are concerned with audiences. There are different audience types for search marketing, such as Remarketing, In-market and Life Events. In-market audiences are pre-defined ‘user groups’. They identify through the product or service category filter such as Apparel and Accessories and Beauty Product and Services. Life Event audiences include users undergoing life-changing events such as further education, job change, marriage and others. Remarketing audiences are recurring users who have earlier come into contact with the business.

When it comes to user signals and attributes and topic and intent, display targeting takes precedence through the two main branches – content and audience. Content or contextual targeting focuses on the page or site content.

Ad Extensions

Ad extensions are crucial for optimizing the paid advertising strategies. They can be either manual or automated. They are an invaluable tool and help augment a competitive edge, improve performance or boost the Click-Through Rate. There are several types of ad extension that businesses can use.

SiteLinks – They direct people to specific pages on the site or account. Sitelinks are typically at the campaign or account level. Brands can use Sitelinks to their LinkedIn, Facebook or Instagram accounts.

Structured Snippets – These are generally campaign-specific, wherein companies get to advertise features. For example, structured snippet extensions allow hotel chains to highlight aspects, including fitness clubs and free Wi-Fi. These are ideal for tangibles and features.

Pro Tip: A minimum of three snippets are required for this extension to garner sufficient impact. More so, ensure the snippets closely align with the header.

Location Extensions – These help users find your brick-and-mortar establishment. The extensions reveal the address, contact details and a map marker. They are ideal when users are looking for physical premises such as a retail store. 

And finally …

With the bulk of activities happening online, paid search marketing is inevitable. Pay-Per-Click (PPC) advertising is where brands pay a fee each time their ad gets clicked by users. PPC is often confused when SEM or Search Engine Marketing. While SEM only caters to search engines, PPC extends to social networks such as Facebook and Instagram. More so, SEM can be both paid or unpaid. Important terminologies that one must be aware of are the Click Through Rate or CTR, impressions, average position and conversion rate. Several fundamentals govern the advent of paid search advertising, including bidding, ad thresholds, ad extensions and others.

Naabiae Nenu-B is a Medical Health Student and an SEO Specialist dedicated to flushing the web off fake news and scam scandals. He aims at being "Africa's Best Leak and Review Blogger" and that's the unwavering stand of Xycinews Media.

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Leaks

John Mcafee Website Count Down {July 2021} Read To Know!

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John Mcafee Website Count Down {July 2021} Read To Know! >> This article demystifies the controversy about a strange website that appeared and disappeared suddenly on the internet.

Did you recently come across a mysterious website on the internet? Have you seen news articles about a John McAfee-related website? If you are curious to know about John Mcafee Website Count Down and its related cryptocurrency, keep reading our article for all the details.

People from the United States saw a sudden appearance of this website for two days, after which it stopped responding. So let’s look at everything we have discovered after doing deep research into this topic.

What is the John Mcafee Website?

There is a mysterious website that appeared on the internet for two days called britbonglogpost.com, which showed the face drawing of John Mcafee in the background and a countdown timer of approximately 28 days in the front. The website has text that says “contingency plan activated” and “something big is coming,” adding to the secrecy of John Mcafee Website Count Down. The website also quoted a strange text that said, ” All the right people are scared. They should be.”

There was also an Etherscan address on the website, which led to the WHACKD token contract.

What is the WHACKD token?

John McAfee introduced this cryptocurrency on 11th November 2019 on the McAfee Dex Platform. This token did not get much attention after its release and the following time, but it saw a sudden surge in prices after 24th June 2021.

The token, which was not even being sold for a single penny before the occurrence of John Mcafee Website Count Down, had now risen to 733% leading to an all-time high of $0.079, after which the value shed to $0.0134, which is the current price of this cryptocurrency. The Whackd token has been traded $150.191 K in total with a market cap of $10.603 M.

This website created a big buzz in the market, and several searches have been done on the internet regarding this controversy. There were already many theories about John McAfee’s alleged suicide, and this website added even more thrill to the situation.

People’s reactions about John Mcafee Website Count Down:

People in the United States buy this currency as they believe in the contingency plan and think something big would happen for the WHACKD token. People are also developing a dead man’s switch theory related to John Mcafee, his sudden mysterious death, and the later website. Reports have also connected Mcafee to a secret bitcoin farm in the Spanish Ghost Hotel. Hence there are many mismatching controversial statements about this situation.

Final verdict:

Although this website has surged the price of the Whackd token in the market, it is still not safe to buy due to its secrecy and past problems. Moreover, after the John Mcafee Website Count Down, many fake copycat Whackd tokens have been developed on the internet trying to scam people; hence you should be very careful and double-check the contact address before buying this currency. Check out here for all the updates related to this cryptocurrency.

What are your thoughts on this weird situation? Let us know in the comments.

Also Read : – Is John Wayne Gacy Still Alive (March 2021) Know Here!

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Leaks

Solnhof Reviews (July) Is The Website Legit?

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Solnhof Reviews (July) Is The Website Legit? >> Look here to get designer and beautiful products for different use and occasion from an online store. Read more to know .

If you are obsessed with wearing hats or caps to express yourself in different ways, then solnhof site is made precisely for you.

The online portal supplies a gorgeous collection of hats in different styles designed for wearing on multiple occasions across the United States. Do read Solnhof Reviews to ensure the legitimacy of the site.

We will confirm the portal usefulness and let you know whether it is safe to purchase accessories. So try to visit each heading and get to know about the site facts.

What Is Solnhof Com?

It’s an online platform that sells various hats that can be worn on different occasions, such as summer hats, beach hats and daily use caps. Furthermore, while swiping further the product, one can also shop caps for kids as the store provides kids hats and caps too. Before saying anything we also need to check about its legitimacy that does it deliver quality service or not.

Is Solnhof Legit? Get updated about it in further detail below!

The website is fresh in the e-commerce platform, being registered one month ago on the 10th of June 2021. It displays a total of sixty new products on the home page, but while exploring the shop section, one can get to see only 18 products available on the site for sale. We need to check more about this website and its specification.

Specifications Of Solnhof Com:

  • Web Store Link: https://solnhof.com/
  • Domain age: 44 days old
  • Domain Creation Date: 10th June 2021
  • Website type: online selling store
  • Portal Trust Score: 2 out of 100
  • Website Reviews: Solnhof Reviews are not available
  • Store Address: 18989 marine ne, portland or 97230, US
  • Contact number: (209)456-2860
  • Email address: meliyahgwain24@gmail.com
  • Order Cancellation: no information
  • Return policy: 30 days return policy
  • Social media icons: not available
  • Payment method: PayPal, VISA, MasterCard, DISCOVER, American Express
  • Refund Policy: no information
  • Delivery fee: unavailable
  • Delivery Policy: one to two business days after placing an order
  • Order Tracking Facility: unavailable

Pros

  • The site https protected and SSL certified
  • One can explore different types of hats for women’s and kids.
  • Payment are accepted via different modes

Cons

  • Solnhof Reviews Missing
  • The images of the product appears to be copied
  • The portal is only one month fourteen days old
  • No social existence of Solnhof Com website
  • Trust score is meagre
  • There is no option for cash on delivery on the website portal. Only prepaid delivery is available.
  • Refund information is not available on the website portal which seems doubtful.
  • Email address of the site is suspicious, it is not authentic.
  • Website popularity is shallow
  • Absence of the ‘About Us’ section on portal.
  • Website is not user friendly
  • Some product images are missing from e portal.

Is Solnhof Legit ?

We are listing a few of the parameters that will eventually help verify this website genuineness. So let’s start checking that this website is worth for shopping or not

  • The portal is very young on the e-commerce platform
  • The portal trust score is only 2/100
  • The store Alexa rank is unknown
  • The content of the store is copied
  • No sign of social media existence is seen
  • The email address doesn’t match the site domain name.
  • Order Cancellation details are unavailable.
  • Copied images found on portal.
  • Few of the policies of the site is found unavailable, like the refund and cancellation policy
  • There are no Solnhof Reviews.

The mentioned parameters depict the suspecious nature of the store. However, one may find this store legit at first, but diving deep into it you will found loopholes.

What Are Reviews Shared By Buyers?

There is no presence of such feedback by customers of this site and be aware that the site is entirely unsafe.

It has no existence on any social media platform like Facebook and Instagram. Additionally, no good comments about the same is seen anywhere.How to get a refund from PayPal for a product not received? Read here

Conclusion:

Listed above Solnhof Reviews, it’s pretty clear that the store is just playing fraud games with innocent buyers. So, beware of this type of scam web store. So if you still want to clarify the website, explore the portal’s policies and check the status of its review yourself to confirm the site authenticity. Scammed online through Credit Card? Take action, read here:

Click here for more details on patiodoor

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Leaks

Costco August 2021 Coupon Book {July} Great Discounts!

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Costco August 2021 Coupon Book {July} Great Discounts! >> This article gives the readers a variety of shopping deals availed from coupon codes.

Are you an avid shopper? Do you get delighted about sales and discounts? Are you looking to save your hard-earned money by using coupon codes? Then, you have come to the right place. Today we will talk about Costco August 2021 Coupon Book and reveal all the exciting upcoming offers!

This coupon book will help you if you belong from the United States as it provides the best discounts to its members. Find out all the details and decide if this Coupon Book is right for you.

What is Costco?

Costco Wholesale Corporation operates a variety of membership-only retail stores and warehouses. It sells bulk quantities of merchandise and provides massive discounts to members who pay an annual membership fee. It is the fifth-largest retailer in the world.

Costco Ad August 2021 features the most fantastic deals on a variety of products. The sale will be live from August 4 to August 29 with the best coupon code deals!

The company’s basic model is to provide electronics, furniture, computers, appliances, outdoor living, jewelry, and other lifestyle products of the best brands at warehouse prices to its members.

Members in the United States have to pay $60 annually to get the best prices and deals year-round. However, non-members can only shop online, paying a 5% extra surcharge on the member prices.

Costco August 2021 Coupon Book offers!

Let’s find out all the hot deals members can get this August:

  • The SAK 3-in-1 Leather Phone Wallet is $19.99 off.
  • 32 Degrees Girls’ Jacket up to $13.99 off.
  • Munki Munki Ladies’ Pajama Set $18.99 off.
  • Carole Hochman Ladies’ Robe $14.99 off.
  • Jockey Ladies’ Bralette $12.99 off.
  • Trinity Men’s Pullover $14.99 off.
  • Orvis Men’s Jacket $17.99 off.
  • Spyder Core Gloves $14.99 off.
  • Wenger Terragraph Men’s Watch $79.99 off.
  • Greg Norman Men’s Pant $17.99 off.
  • Skechers Zip Fleece $15.99 off.
  • Skechers Ladies’ Shoes $24.99 off.
  • Skechers Ladies’ Tights $14.99 off.
  • Skechers Ladies’ Socks $6.99 off
  • Lodis Siera Leather Tote $49.99 off.
  • Foster Grant Readers’ Design Optics $12.49 off.
  • Felina Ladies’ Lounge Set $14.99 off.
  • Andrew Marc Ladies’ Vest $15.99 off.
  • Adidas Men’s Pant $15.99 off.

More deals on Costco Ad August 2021:

  • Weatherproof Men’s Socks $6.99 off.
  • Carole Hochman Ladies’ Socks $6.99 off.
  • Puma Ladies’ or Men’s Socks $8.99 off.
  • Puma Men’s Crew Socks $9.99 off.
  • MD Sports Air Hockey Table $159.99 off.
  • Ciao Convertible Carry-On $10.99 off.
  • Calphalon Premier Cookware Set $122.99 off.
  • Contigo Travel Mug $11.99 off.
  • Samsonite Explore Eco 2-Piece Set $112.99 off.
  • Snapware Pyrex Glass Food Storage Set $12.99 off.
  • iRobot E6 Vacuum Cleaning Robot $150.99 off.
  • Keurig K coffee Maker $52.99 off.
  • Vitamix Explorian Series Blender $150.99 off.
  • Homedics Ultrasonic Humidifier $35.99 off.
  • NutriBullet Balance $25.99 off.
  • Aerobed Air Mattress $52.99 off.
  • Duracell Alkaline Batteries $10.99 off.
  • Feit Electric 4″ LED Shop Light $11.99 off.
  • Jerky Treats at $4 off.

Also, check out:

Final thoughts:

We’d highly recommend you buy a Costco membership if you want to avail excellent Costco August 2021 Coupon Book offers, discounted prices, hot deals, and coupon codes every month! Visit: for all the updates!

Are you going to purchase a Costco membership anytime soon? Please share your thoughts with us!

Also Read :- Costco Ad August 2021 (July 2021) Grab Great Deals Here!

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