NortheStar operates in the nutritional supplement MLM niche.
The company doesn’t provide a corporate address but its Policies and Procedures cites both Texas and Nevada.
The State of Texas is the place of the origin of this Contract.
Any controversy or claim relating to the business relationships arising between Independent Affiliates shall be resolved by mandatory, final, binding, nonappealable arbitration in Las Vegas, Nevada.
NortheStar’s legal disclaimers reference Northe Star LLC, a Delaware corporation.
Heading up NortheStar are co-founders Ricky Villanueva and Demitrius Siruno.
As of May 2021 Ricky Villanueva (right) was a Green Diamond in Digital Profit.
As per BehindMLM’s published Digital Profit review, Green Diamond is the highest affiliate rank within the company.
Digital Profit run a trading bot investment opportunity spanning four layers of securities fraud.
In late August it was revealed Digital Profit’s trading bot had caused hundreds of thousands of dollars in losses.
Villanueva appears to have left Digital Profit shortly after ranking at Green Diamond in May. NortheStar’s website domain was registered on June 23rd.
Demitrius Siruno (right) appears to have started out in Kyani. He worked with Villanueva in both B-Epic and Digital Profit.
B-Epic has some sort of shady deal with Digital Profit. Digital Profit markets B-Epic products, likely in exchange for funneling B-Epic affiliates into Digital Profit.
I imagine that funneling was how Villanueva and Siruno signed up as Digital Profit promoters.
As per his Facebook profile, Ricky Villanueva resides in New York. Demitrius Siruno’s LinkedIn profile pegs him to Utah.
It thus follows that NortheStar is in fact operated from New York and Utah.
Any operational connections NortheStar has to Texas, Nevada and Delaware appear to be superficial.
Read on for a full review of NortheStar’s MLM opportunity.
NortheStar market a range of nutritional supplements.
It’s important to us to design, develop, and introduce high-impact products that yield massive results.
We’ve partnered with some of the top flavor houses and formulation partners to bring the highest quality products to market.
No specific information about NortheStar’s product partners is provided.
Supplements featured on NortheStar’s website include:
- Stellar X – “advanced green super food formula”, retails at $89 for a tub of 30 servings
- Polaris – “nootropic supplement blended with the perfect mix of ingredients to support mental function, mind clarity, and energy levels”, retails at $79 for a tub of 30 servings
- Pandora – “the perfect product to improve overall wellness”, retails at $49 for a pouch of 20 servings
A NortheStar branded shaker bottle is also available for $11.95.
NortheStar’s Compensation Plan
NortheStar pays commissions on retail orders and orders made by recruited affiliates.
Commissions are paid out via a unilevel team, with additional performance and rank based bonuses also available.
NortheStar Affiliate Ranks
There are ten affiliate ranks within NortheStar’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Affiliate – sign up as a NortheStar affiliate and either purchase one product a month or refer and maintain one preferred customer
- 1 Star – purchase at least one product each month or refer and maintain one preferred customer and generate and maintain 30 PV a month
- 3 Star – generate and maintain 40 PV and 3000 GV a month, recruit and maintain two recruited affiliates affiliates and/or referred preferred customers
- 10 Star – maintain 40 PV a month, generate 10,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
- 20 Star – generate and maintain 70 PV and 20,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
- 40 Star – maintain 70 PV a month, generate 40,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
- 80 Star – generate and maintain 90 PV and 80,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
- 100 Star – maintain 90 PV a month, generate and maintain 100,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
- 200 Star – generate and maintain 120 PV and 200,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
- North Star – maintain 120 PV a month, generate and maintain 300,000 GV a month and maintain two recruited affiliates and/or referred preferred customers
PV stands for “Personal Volume” and is sales volume generated via retail orders and an affiliate’s own purchases.
Preferred customers are retail customers on monthly autoship.
To count towards rank qualification, recruited affiliates and preferred customers must have a standing monthly order.
GV stands for “Group Volume” and is PV generated by an affiliate and their downline.
Note that from 3 Star, no more than 60% of required GV can come from any one unilevel team leg.
NortheStar affiliates earn commissions on products purchased by retail customers.
Retail commissions are calculated as 50% of generated retail order sales volume.
NortheStar pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
NortheStar caps residual commissions at ten unilevel team levels.
Residual commissions are paid as a percentage of sales volume generated across these ten levels based on rank:
- Affiliates earn a 35% Fast Start Bonus on level 1 (personally recruited affiliates) and 10% on level 2
- 1 Stars earn a 50% Fast Start Bonus on level 1, 10% on level 2 and 7% on level 3
- 3 Stars earn a 50% Fast Start Bonus on level 1, 10% on level 2, 7% on level 3 and 5% on level 4
- 10 and 20 Stars earn a 50% Fast Start Bonus on level 1, 10% on level 2, 7% on level 3, 5% on level 4, 4% on level 5 and 3% on level 6
- 40 and 80 Stars earn a 50% Fast Start Bonus on level 1, 10% on level 2, 7% on level 3, 6% on level 4, 5% on level 5, 3% on level 6 and 2% on levels 7 and 8
- 100 and 200 Stars earn a 50% Fast Start Bonus on level 1, 10% on level 2, 7% on level 3, 6% on level 4, 5% on level 5, 3% on level 6, 2% on levels 7 and 8 and 1% on level 9
- North Stars earn a 50% Fast Start Bonus on level 1, 10% on level 2, 7% on level 3, 6% on level 4, 5% on level 5, 3% on level 6, 2% on levels 7 and 8 and 1% on levels 9 and 10
The Infinity Bonus expands residual commissions beyond the capped ten unilevel team levels.
- 100 Stars earn a 1% Infinity Bonus on unilevel team volume capped at 10,000 per leg
- 200 Stars earn a 1% Infinity Bonus on unilevel team volume capped at $20,000 per leg
- North Stars earn a 1% Infinity Bonus on unilevel team volume capped at $30,000 per leg
Rank Achievement Bonuses
Starting at 3 Star, NortheStar pays the following one-time Rank Achievement Bonuses:
- qualify at 3 Star and receive $300
- qualify at 10 Star and receive $1000
- qualify at 20 Star and receive $2000
- qualify at 40 Star and receive $4000
- qualify at 80 Star, maintain rank for 60 consecutive days and receive $8000
- qualify at 100 Star, maintain rank for 60 consecutive days and receive $10,000
- qualify at 200 Star, maintain rank for 90 consecutive days and receive $20,000
- qualify at North Star, maintain rank for 90 consecutive days and receive $30,000
On the condition rank is maintained, in addition to the initial one-time bonus, the following monthly Rank Achievement Bonuses are also paid out:
- maintain 3 Star and receive $150 a month
- maintain 10 Star and receive $300 a month
- maintain 20 Star and receive $500 a month
- maintain 40 Star and receive $1000 a month
- maintain 80 Star and receive $2500 a month
- maintain 100 Star and receive $5000 a month
- maintain 200 Star and receive $7500 a month
- maintain North Star and receive $10,000 a month
Customer Star Pool
NortheStar takes 1% of monthly company-wide sales volume and places it into the Customer Star Pool.
Affiliates receive shares in the Customer Star Pool based on monthly preferred customer sales volume:
- generate 200 PV in preferred customer sales volume and receive one share
- generate 400 PV in preferred customer sales volume and receive two shares
- generate 600 PV in preferred customer sales volume and receive three shares
- generate 800 PV in preferred customer sales volume and receive four shares
Note that Customer Star Pool shares expire monthly. Preferred customer volume qualification is month to month.
NortheStar affiliate membership is tied to the purchase of an affiliate pack:
- Complete Nutrition Starter Pack – $159 (1 of each NortheStar product)
- Rising Star Pack – $399 (3 of each NortheStar product)
- VIP Pack – $599 (5 of each NortheStar product)
NortheStar feels very much the end result of how much time its founders put into the business.
One month they were top ranked in Digital Profit, the next month they were launching NortheStar.
The company’s products are a standard MLM nutritional offering of unknown origins.
I’m not knocking them on face value but similar products are available from just about every nutritional supplement MLM company. Not to mention non-MLM supplement retailers.
NortheStar’s compensation plan isn’t overtly offensive but does lend itself to pyramid recruitment.
Yes retail is possible but there’s a clear undertone of “sign up, get on autoship and recruit others who do the same”.
The counterweight to this is the Customer Star Pool. Considering company-wide sales volume is placed into this pool, it might very well wind up quite lucrative for those focused on enrolling preferred customers.
On the flipside participation is entirely optional so there’s nothing really stopping autoship recruitment focus.
I get the sense that after leaving B-Epic, Ricky Villanueva’s and Demitrius Siruno’s foray into securities fraud with Digital Profit was a disaster.
Such tends to happen when you dive head first into MLM trading bot securities fraud schemes.
Unable or not wanting to return to B-Epic, Villanueva and Siruno set about launching their own MLM company.
The quickest way to establish how your potential upline is running their NortheStar business is to ask how they’re qualifying as “active” each month.
What you’re looking for is self-qualification (i.e. they qualify on their own monthly order), without equivalent retail order volume.
This volume can be either one-time purchase retail customers or preferred customers on autoship.
If that equivalent volume isn’t there, that affiliate is running their NortheStar business as a pyramid scheme.
The math behind pyramid schemes guarantees that the majority of participants lose money.