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When it comes to crafting an effective marketing plan, email marketing continues to have a strong impact. Email is low-cost and offers quick results. There is also significant customer engagement with email which is why it continues to offer a significant value proposition.

SEO is the process of making sure content, in whatever form, ranks as high as possible when the target audience looks them up on search engines.

Using the right keywords and phrases can help ensure your content is the first thing that shows up on search engines.

 

EMAIL AND SEO

It might not seem obvious at first, but email marketing and SEO are intimately connected. So long as you are showcasing the content you have in your email to your website, or linking it, you ensure both have a strong correlation.

Increasing engagement to your website can be achieved by driving legitimate and qualified visitors to the site. Using email to promote the site’s content is one way to get backlinks as well as gaining social shares which directly impacts SEO.

Below are a couple of ways on how email marketing can boost SEO.

 

Driving Quality Traffic

Between two competing pages from different domains that use the same keyword, excellent optimization plans, and suburb backlinks, only the one with the best traffic score will succeed.

Why you may ask.

Google puts a lot of weight for pages the receive higher traffic than its competitors. If one page gets 5K of traffic, and another one has 10K, it will rank the one with the higher traffic score in the SERPs.

The formula for getting quality traffic relies on two factors: low bounce rates and high session rates. And these are two things that email marketing is quite good at.

It’s easy to include links within your emails and newsletters about the latest features and updates. You can decide which links to add.

Some prefer links to recently published content while others choose to highlight older articles on their blog sites to drive traffic into those pages.

And because the recipients of these email marketing content have consciously signed up to the list, you are guaranteed that they will have better engagement and higher session time.

 

Improving Bounce Rates

The term refers to the percentage of visitors who visit the site but then leaves without continuing to explore other pages of the site. Generally, a site with a high bounce rate is seen as bad, and a low rate is seen as good.

The bounce rate is an important metric in your search ranking. 

A crucial step in decreasing your bounce rate would be to create high-quality content. Linking such content to your newsletter that you sent out through emails is one way for you to control the quality of visitors to your site.

Visitors that come through the site through email links tend to be more engaged and are more interested in your content. This makes a lot of sense since they were interested enough in the first place to sign up for your email list.

 

Improving On-Site Engagement

Another great advantage of qualified traffic driven to your site is that it helps you attract more readers that are most likely to engage with pieces of content and other resources on your site.

As a result, your session time improves while at the same time your bounce rate decreases.

This greatly benefits your SEO as visitors spend more time interacting with your site and your content. They are also more likely to convert eventually.

Using effective strategies, like email marketing, to drive subscribers into the content they find valuable and matches their interests, the better it is for your search visibility in the long run.

 

Boosting Content Targeting Strategy

Content, no matter how amazing it is, is only effective when it’s presented into the hands of people who find value in it. Imagine an advertising agency sending links to content about construction tools to college kids. That demographic wouldn’t find any use in that.

But in order to group different types of audiences and determine your target demographic, you would need certain information such as age, gender, interest, or even previous search history.

Such information can be achieved through CRM tools used to compile your email list. Surveys and polls are another way to gain insight into your subscribers and help you build personalized content base don their needs and interests.

 

Boosting Social Media Engagement

Search any business website and you will be hard-pressed to find one that doesn’t feature their social media pages and accounts. Social media platforms continue to change how marketing plans are planned, with more emphasis given to shares and likes.

It was a couple of years back when the world of marketing hit a pivotal moment and social media engagement became a very important engagement.

Emails that contain links for sharing on social sites encourage loyal visitors to promote your content into their own social channels. It’s important that you include a CTA in the email, implicitly telling readers to share the new content to help foster organic engagement.

 

Repurpose Old Content

Content creation is not an easy business. It requires a lot of effort to craft the right topic, not to mention the countless hours you need to spend doing research. So it can be disheartening when you see high-quality content not perform as well and fail to gain any traction.

Emails are pieces of content on their own right. They offer valuable and relevant information and deliver them right into the inbox of your audience. You can repurpose older content and insert them into email content. 

Long-form content can be deconstructed and broken into small batches and sent out as email. Similarly, you can group smaller batches of email content to create a blog post that can benefit your SEO. Older content can be archived in your site and offer and then give non-subscribers limited access to top-shelf content that only subscribers had access to previously.

 

FINAL THOUGHTS

Email marketing continues to play a huge role in ensuring SEO strategies remain effective. If implemented correctly, it not only boost traffic, but it could also improve your conversion rate.

 

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Naabiae Nenu-B is a Medical Health Student and an SEO Specialist dedicated to flushing the web off fake news and scam scandals. He aims at being "Africa's Best Leak and Review Blogger" and that's the unwavering stand of Xycinews Media.

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Technology

Facebook is making glasses with Ray-Ban — but don’t expect AR features

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Over the past few days, Facebook and Mark Zuckerberg have talked about building an all-encompassing virtual world,  a ‘Metaverse‘ if you will. The hypothetical universe will live across AR, VR, PC, consoles, phones, and more.

While we don’t know what kind of devices the company will release under the program, it told The Verge that it’s planning to launch a pair of smart glasses in partnership with Ray-Ban. However, there won’t be any integrated display, so don’t expect any AR shenanigans.

Facebook told the publication that these glasses would be a step in its overall AR work. The company’s VP of reality labs, Andrew Bosworth, gave a statement describing a vision of the smart glasses, but it doesn’t tell us much: 

We’re passionate about exploring devices that can give people better ways to connect with those closest to them. Wearables have the potential to do that. With EssilorLuxottica we have an equally ambitious partner who’ll lend their expertise and world-class brand catalogue to the first truly fashionable smart glasses

Last year, Facebook gave us a glimpse into its AR vision through prototype hardware called Project Aria. However, because of the lack of a display, the firm called it a “sensor platform,” instead of calling it a pair of AR glasses.

Project Aria hardware prototype
Facebook Project Aria hardware prototype

In contrast, the new Facebook and Ray-Ban glasses are unlikely to host too many sensors. My hunch is that they might have only as many functions as Snap Spectacles, which capture video and take images. These glasses could be the first step for Facebook to gauge how people react to smart glasses and their features, and tune their first AR glasses product accordingly. 

Did you know we have a newsletter all about consumer tech? It’s called Plugged In – and you can subscribe to it right here.

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How to create an activity trail for your school

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Want to transform your tired schoolyard into a play haven?

With the school holidays approaching, now is the perfect time to start looking at new school playground equipment and asking your pupils what apparatus they’d like to see, come September.

Whilst you could choose a challenging climbing frame with a slide to whizz down, more and more primary schools are opting for adventure trails. Perhaps you could do the same?

These trails can be tailored to suit your exact specifications and allow pupils to practice a broad range of skills. For example, Early Years Foundation Stage (EYFS) can develop low-level balancing and coordination skills whilst Key Stages 1 and 2 can challenge their physical and mental strength with climbing activities.

In this article, you can get some pointers on how to create a fun-filled activity trail for your school children.

Four factors to think about when designing an activity trail

  1. Space

Though trails can be linear in shape, they are great for joining irregular spaces in the playground. That means, if you have any unused spaces, you can transform them with exciting new school playground equipment.

How much available space you have can also determine what type of components your trail consists of, which leads us on to the next point.

  • Activities

From balancing beams and stepping logs to scrambling nets, rope bridges, monkey bars, climbing walls, and tunnels, you can make your activity trail as challenging as you like.

Of course, you want to encourage youngsters to set themselves targets – but you need to be realistic, so keep in mind their ages and abilities to ensure they can use the activity trail safely.

When investing in any new playground apparatus, you need to think carefully about how much you can afford to spend.

It’s worth arranging a meeting with the board of governors to explain your ideas and to explore your fundraising options. Alternatively, you may consider applying for a grant.

  • Safety surfacing

Although it’s perfectly possible to install an adventure trail directly onto grass, it’s advised that you opt for some type of safety surfacing – i.e. rubber mulch, synthetic grass, rubber bark, mats, or matting.

In doing so, you can relax knowing that your students can play safely in wet weather, without the play area becoming flooded or waterlogged.

Seek expert advice

By far the best thing you can do when investing in new play equipment for your school – be it a single unit or an activity trail – is to arrange a consultation with playground specialists, like Setter Play.

They have been designing, manufacturing and installing playground equipment for schools in Bedfordshire and the surrounding area for more than 20 years, and consider no job too big or too small.

During the consultation, you can share your initial ideas with their design team, and they will create a plan – taking into consideration you and your pupils’ requests. They can even offer tips and recommendations in this appointment to ensure that you create the most exciting activity trail for your students.

So, why not get in touch with them today?

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This is the Marvel-DC crossover movie that James Gunn wants to make

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There’s a new Suicide Squad movie coming out next week, and people seem to love it. Many reviews are praising James Gunn’s work on the famous team of DC villains. Now that Gunn is done with his Suicide Squad reboot, he’s returning to the Marvel universe, where he will end his Guardians trilogy with Vol. 3, which is set to launch in May 2023. Gunn might work on other comic book projects in the future. We have no idea what his schedule entails. But the writer/director just revealed that he would love to do a Marvel-DC crossover movie. That might sound impossible right now, as these are two separate universes belonging to two different corporations. But Gunn already knows what his Marvel-DC film would be. And he even pitched the idea.

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There’s no question that Marvel’s MCU is the more exciting superhero ecosystem right now. Warner Bros. stumbled along the way, rushing out its own superhero team-up movie before it even introduced all of the heroes. But DC still has plenty of potential, as Gunn’s The Suicide Squad seemingly shows. And Warner has several DC movies in the works, including its own big multiverse story that might rival Marvel’s.

Bridging the two worlds with a Marvel-DC film or a series of movies would give fans the kind of event that we’d never expect. Marvel and DC superhero teams could fight teams of Marvel and DC supervillains. The sky is the limit. Bu the red tape makes it sound nearly impossible.

Gunn’s Marvel-DC movie pitch

Talking to YouTube channel Jake’s Takes, Gunn explained that he pitched a Marvel-DC film to the heads of the two studios. He said that he would love to do a Harley Quinn and Groot movie:

Well, I would be really happy to do a Harley Quinn and Groot movie. That would be exciting for me. And not only have I thought about that but I’ve actually talked about that to the heads of both Marvel and DC. But, you know, it’s like, they… you know, everybody’s open to everything, but whether anything would ever happen, who knows? But the idea of being able to bring Marvel and DC together in a movie is, that would be really fun for me.

Gunn acknowledged the “Berlin wall of lawyers” that he and other people partial to the idea of connecting Marvel and DC heroes via films:

And I know it’s exciting for even the heads of Marvel and DC to think about. Kevin Feige over at Marvel and Toby Emmerich over at Warner Bros. You know, it’s something we all like to dream about. Whether we could ever get through the barrage, the Berlin Wall of lawyers we would need to get through to ever make something like that happen, I don’t know, but it would be a blast.

Gunn also put forward a second idea that he could get behind for a Marvel-DC movie: A team-up between Rocket and Groot for Marvel and King Shark and Weasel for DC.

While we wait for these pipe dreams to come true, The Suicide Squad launches in theaters and HBO Max next week. Gunn’s interview with Jake’s Takes follows below:

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