When it comes to crafting an effective marketing plan, email marketing continues to have a strong impact. Email is low-cost and offers quick results. There is also significant customer engagement with email which is why it continues to offer a significant value proposition.

SEO is the process of making sure content, in whatever form, ranks as high as possible when the target audience looks them up on search engines.

Using the right keywords and phrases can help ensure your content is the first thing that shows up on search engines.

EMAIL AND SEO

It might not seem obvious at first, but email marketing and SEO are intimately connected. So long as you are showcasing the content you have in your email to your website, or linking it, you ensure both have a strong correlation.

Increasing engagement to your website can be achieved by driving legitimate and qualified visitors to the site. Using email to promote the site’s content is one way to get backlinks as well as gaining social shares which directly impacts SEO.

Below are a couple of ways on how email marketing can boost SEO.

Driving Quality Traffic

Between two competing pages from different domains that use the same keyword, excellent optimization plans, and suburb backlinks, only the one with the best traffic score will succeed.

Why you may ask.

Google puts a lot of weight for pages the receive higher traffic than its competitors. If one page gets 5K of traffic, and another one has 10K, it will rank the one with the higher traffic score in the SERPs.

The formula for getting quality traffic relies on two factors: low bounce rates and high session rates. And these are two things that email marketing is quite good at.

It’s easy to include links within your emails and newsletters about the latest features and updates. You can decide which links to add.

Some prefer links to recently published content while others choose to highlight older articles on their blog sites to drive traffic into those pages.

And because the recipients of these email marketing content have consciously signed up to the list, you are guaranteed that they will have better engagement and higher session time.

Improving Bounce Rates

The term refers to the percentage of visitors who visit the site but then leaves without continuing to explore other pages of the site. Generally, a site with a high bounce rate is seen as bad, and a low rate is seen as good.

The bounce rate is an important metric in your search ranking. 

A crucial step in decreasing your bounce rate would be to create high-quality content. Linking such content to your newsletter that you sent out through emails is one way for you to control the quality of visitors to your site.

Visitors that come through the site through email links tend to be more engaged and are more interested in your content. This makes a lot of sense since they were interested enough in the first place to sign up for your email list.

Improving On-Site Engagement

Another great advantage of qualified traffic driven to your site is that it helps you attract more readers that are most likely to engage with pieces of content and other resources on your site.

As a result, your session time improves while at the same time your bounce rate decreases.

This greatly benefits your SEO as visitors spend more time interacting with your site and your content. They are also more likely to convert eventually.

Using effective strategies, like email marketing, to drive subscribers into the content they find valuable and matches their interests, the better it is for your search visibility in the long run.

Boosting Content Targeting Strategy

Content, no matter how amazing it is, is only effective when it’s presented into the hands of people who find value in it. Imagine an advertising agency sending links to content about construction tools to college kids. That demographic wouldn’t find any use in that.

But in order to group different types of audiences and determine your target demographic, you would need certain information such as age, gender, interest, or even previous search history.

Such information can be achieved through CRM tools used to compile your email list. Surveys and polls are another way to gain insight into your subscribers and help you build personalized content base don their needs and interests.

Boosting Social Media Engagement

Search any business website and you will be hard-pressed to find one that doesn’t feature their social media pages and accounts. Social media platforms continue to change how marketing plans are planned, with more emphasis given to shares and likes.

It was a couple of years back when the world of marketing hit a pivotal moment and social media engagement became a very important engagement.

Emails that contain links for sharing on social sites encourage loyal visitors to promote your content into their own social channels. It’s important that you include a CTA in the email, implicitly telling readers to share the new content to help foster organic engagement.

Repurpose Old Content

Content creation is not an easy business. It requires a lot of effort to craft the right topic, not to mention the countless hours you need to spend doing research. So it can be disheartening when you see high-quality content not perform as well and fail to gain any traction.

Emails are pieces of content on their own right. They offer valuable and relevant information and deliver them right into the inbox of your audience. You can repurpose older content and insert them into email content. 

Long-form content can be deconstructed and broken into small batches and sent out as email. Similarly, you can group smaller batches of email content to create a blog post that can benefit your SEO. Older content can be archived in your site and offer and then give non-subscribers limited access to top-shelf content that only subscribers had access to previously.

FINAL THOUGHTS

Email marketing continues to play a huge role in ensuring SEO strategies remain effective. If implemented correctly, it not only boost traffic, but it could also improve your conversion rate.

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POANetwork Review

Who is POANetwork?

POANetwork is behind the xDai Chain project and many of the tools that support xDai Chain. It is its own autonomous network as well, built on the Ethereum protocol. It uses a Proof-of-Authority consensus mechanism, which makes all of its validators public. Validators are independent and pre-selected using a solid vetting process that ensures a selection of validators with good behavior.

The POANetwork has a strong R&D focus on Ethereum Ecosystem, which has resulted in several meaningful projects being developed since the POANetowrk was launched in 2017. These include a robust open-source explorer called BlockScout, which is now the primary explorer for Ethereum Classic and many other chains.

POA Network Open-source Ethereum Sidechain

The platform offers a framework for smart contracts which provides developers with an easy and effective way to code on Ethereum standards while leveraging the POA network. The team hopes that this will allow for greater scalability and interoperability.

The POA Network was designed as a clone of Ethereum and was meant to be its own public blockchain. This means it isn’t simply sidechain technology, and it comes with its own consensus mechanism known as proof-of-authority. With the POA Network there is a notary system in place that is used to solve any node trust issues that might arise.

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007CONCEPT Review

007CONCEPT is Nigeria’s leading web design and marketing agency based in Benin City. In a bid to maintain the title as the best web design agency in nigeria they offer world-class responsive website design, e-commerce solutions, social media, web development, digital marketing, and branding services for small and large businesses.

Additionally, they we offer you the best web designing services that will take your firm through the way of success. Your website can get a perfect amount of recognition if it is being created by an extremely professional web designer.

007concept Services

WEB DESIGN

007concept will help you stand out from the large number and create the very best adventure for your website visitors.

SEO

007concept technologies are the best SEO company in Benin, Nigeria. We have prided ourselves in 8 years+ experience in ranking every website on Google and other search engines using most top-notch and secure search engine optimization enactment. Basically, We devour SEO!!!

DIGITAL MARKETING

007concept is a digital marketing agency, building experiences for online and offline viewers. Services offered by 007concept include Digital Marketing, Social Media, Digital Strategy, Web/Mobile App Development.

007CONCEPT Team

The team at 007concept specializes in developing strategy and perform campaigns for clientele and agencies. The technology team has carry out application development and user experience optimization projects for top brands across the world.

The Best Web Design Agency In Nigeria

At 007concept, they use a change of techniques to create quality websites that can easily be located and read by the search engines. Your website will be designed and optimized to show up on all major search engines.

To reach today’s end-user and rank highly on search engines, your website content must be lucrative and unique, engaging and it must energize trust in your company. 

Your prospects and end-users are looking for you, and it’s our work to make sure your business information is easy to find in the internet world. 

Thw method is simple.

• Learn your goals. 
• Create the best website. 
• Promote your Brand/business.

007CONCEPT Contact 

• 62 yusufu street Benin City, Edo State.

• +2349018029894

• info@007concept.com.ng

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