MTN, one of the biggest telecommunication companies in Africa, has launched its own instant messaging app — Ayoba.
The company first revealed plans to launch the app in March 2019 at its financial results presentation for the year ended in December 2018.
Nine years later, MTN has launched an instant messaging app using the name Ayoba, an indication that African users are the target of the app.
With the Ayoba app now available for download on the Google Play Store and the official Ayoba website, this Ayoba app review present somethings you must know.
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Ayoba App Review
Using the app, whether you’re an MTN subscriber or not, you will need data to send and receive messages, audio files, video files, images, and documents to your contacts.
You can also send messages to other contacts who don’t have the app; these messages will be delivered as texts, and if there are images or files attached, the messages will include links to view them in your browser.
To keep data safe and ensure privacy, MTN claims that the app has an end-to-end encryption.
To make calls to your contacts on the Ayoba app, all you need to do is click on the contact and the app will redirect to your phone call application or Truecaller, depending on the phone call app you use.
It should however be noted that for every call you make you will be charged using your airtime minutes.
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Ayoba App Meaning
The next on Ayoba App review is the app naming. The app was named after a campaign by MTN in South Africa to commemorate the 2010 FIFA World Cup. Ayoba is a South African slang, which means something “cool”, “okay”, or “all right”.
Ayoba App Publicity Scope
Ayoba allow users to join any channel for trending news updates, and like Facebook, the news channels cover topics ranging from food tips and tricks to music and sports updates etc.
For now, Ayoba is only available in Nigeria, Ivory Coast, Cameroon, and South Africa but according to the Ayoba website, there are plans to expand to other countries across Africa. In addition, users will be able to send and receive money, within Ayoba, to contacts in Africa through Mobile Money.
Despite these interesting features, it appears that Ayoba still has to contend with the likes of WhatsApp and Facebook Messenger that already have millions of users across Africa.
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Ayoba App Language Supports
Considering the fact that the app was built for the African market, Ayoba enables English and the following seven African languages: Swahili, Pidgin (Cameroon), Francais, Côte d’Ivoire Jula, Ganda, Xhosa, and Zulu.
Ayoba App Sign up
Just like WhatsApp, you need to register with your phone number to access your contacts. In addition, you don’t need to create a new address book to connect with your contacts. All you need to do is sign up with your phone number to sync all your contacts easily.
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Is Ayoba App Safe and Credible
Ayoba is optimised for memory efficiency as its size is drastically small when compared to WhatsApp. You can check it out here.
The installation process is relatively easy too. All you require is the pin that has been sent to the phone number you registered with. The pin is received much faster if the phone number is an MTN line. Upon launching, a simple interface pops up and prompts you to begin a chat by adding people from your contact list.
The existing instant messaging apps only really work from a data subscriber to a data subscriber. As the penetration of data customers increases in our market, increasingly they will be conversing with non-data subscribers, so this is going to be an important differential between the existing instant messaging apps and the one we are building.
According to MTN, Ayoba App review research shows it will soon be fitted with its artificial intelligence mobile money ‘assistant‘ features such that it can be used to make payments across social media platforms as well as provide them with useful information about MTN’s MoMo services.
@The Blogger Scientist
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